One of the vital recent business commandments is ìBe open .î Their conversation with critique and comment seems to be valuable for suppliers that undertake this brand new communication capability with their clientele .

What exactly does being ìtransparentî mean ? Allow me to share a few examples :

Letting staff to recommend merchandise freely
Starting up a 1-to-1 communication channel
Wanting feed-back
Not hiding disapproval , and consequently responding to it publicly

Tricky ! Nearly all tiny and normal sized businesses and organizations tend not to spend much on dialogue , they usually battle with this principle . Because of this , their undertakings are almost always faulty or simply inappropriate .

Appearing transparent is risky . But in the long run, not being transparent is riskier.